Principles Of Management

Even with the division of labor and specialization of today's management, managers are required to have a working knowledge of the many facets of the business world, including the Principles of Management. Management candidates should understand and be able to recall information that is necessary to perform their job with excellence. While organizations will vary greatly, depending on industry and the goals of the organization, managers should have factual knowledge, recall of information, and general understanding of the purposes, functions, and techniques of management. A manager who is well grounded in the

Organizational Behavior

Today’s managers are paying attention to the study and science behind organizational behavior. To a large degree, organizations today do not follow the classical theories that provided rigid rules for organizational behavior. Managers find themselves in transition, and all the “rules” have changed. Organizations today are less formal and there is more emphasis on managers as leaders rather than dictators, humans that work for the organization, social responsibility, and creating sustainable changes in the business arena.


Research Methodology

Research in common parlance refers to a search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learner’s Dictionary of Current English lays down the meaning of research as “a careful investigation or inquiry especially through search for new facts in any branch of knowledge.”1 Redman and Mory define research as a “systematized effort to gain new knowledge.”

Business Analytics

Analytics can be defined as the science of analysis, that is, the analysis of data and methods and software tools used for the same. Business analytics can be defined as the applications and techniques for gathering, storing, analyzing and providing access to data to help users make better and strategic decisions (is also known as analytical processing

Managerial Economics

Success in the business world, no matter how you slice it, means winning in the marketplace. From CEOs of large corporations to managers of small, privately held companies-and even non-profit institutions such as hospitals and universities, managers of any of these kinds of organizations cannot expect to make successful business decisions without a clear understanding of how market forces create both opportunities and constraints for business enterprises.

Marketing Strategy

An Organization's Strategy that combines all of its marketing goals into one comprehensive plan is defined as Marketing Strategy. A good Marketing Strategy should be drawn from market research and should focus on the right product mix in order to achieve the maximum profit potential and sustain the business.

Strategic Management

Strategic Management is the discipline of Management studies that concentrate on the various strategies deployed by Managers to achieve Organizational goals to enhance the performance of the Organization. The process of Strategic Management is a continuous process and can also be defined as "choosing the optimum strategies needed to calibrate an Organization's results"..

Introduction to Business Ethics


Business Communication


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